Let's leave aside the stupidity of spending £10 to "own" something in a digital format that's dependent on someone else's servers, and can only be watched using software that they supply, and cannot be watched offline on laptop.
Instead let's focus on the fact that the majority of movies on Google Play are £3.49. And that there are _none_ that cost more than £9.99.
So I'm incredibly unlikely to be saving money by buying the movie now. Instead I am handing Google money now so that I can get access to a film that won't be out for six months, in exchange for an expected saving of...nothing.
I don't know what the marginal utility of a tenner is, over a six-month period. But it's not _nothing_. So I really can't imagine a single reason why I anyone would do this.
Am I missing something?
Original post on Dreamwidth - there are comments there.