This is an odd artefact of the modern world all by itself.
Add to this: Online Dating sites. To wit, OK Cupid. Wherein someone takes it upon themselves to set up an account and then get dates _using only the randomish text from said Twitter account_.
And then wrap it up in a Tumblr that displays the results: okcebooks
Truly, we live in a golden age of random nonsense. It's like living in a Jerry Cornelius novel.
Original post on Dreamwidth - there are comments there.