Andrew Ducker (andrewducker) wrote,
Andrew Ducker
andrewducker

Do you react to branding?

Basically, what I'm looking to know is whether people went to see it (or avoided it) because it was labelled as "Sherlock Holmes". Would the basic plot and characters have interested you if it hadn't been linked to the familiar Sherlock Holmes brand (or, similarly, did the fact that it was branded as being Sherlock Holmes put you off because either you don't like Holmes, or you objected to the changes)?

The recent Robert Downey Jr "Sherlock Holmes" movie

I didn't watch it, but would have done if it hadn't been labelled as "Sherlock Holmes"
3(5.4%)
I didn't watch it, and wouldn't have watched it, no matter how it was labelled
12(21.4%)
I did watch it, and wouldn't have done if it hadn't been labelled as "Sherlock Holmes"
16(28.6%)
I did watch it, and would have watched it no matter how it was labelled
25(44.6%)

The recent BBC "Holmes" TV series

I didn't watch it, but would have done if it hadn't been labelled as "Sherlock Holmes"
0(0.0%)
I didn't watch it, and wouldn't have watched it, no matter how it was labelled
12(21.1%)
I did watch it, and wouldn't have done if it hadn't been labelled as "Sherlock Holmes"
17(29.8%)
I did watch it, and would have watched it no matter how it was labelled
28(49.1%)

The forthcoming Three Musketeers ridiculous action-fest

I won't watch it, but would have done if it wasn't been labelled as "The Three Musketeers"
1(1.9%)
I won't watch it, and wouldn't have watched it, no matter how it was labelled
22(41.5%)
I will watch it, and wouldn't have done if it hadn't been labelled as "The Three Musketeers"
11(20.8%)
I will watch it, and would have watched it no matter how it was labelled
19(35.8%)
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