The new Flaming Lips EP is being distributed on a usb stick inside an edible gummi brain inside a life size edible gummi skull.and it makes me wonder. I know that you get publicity for releasing things in odd ways. And I'm sure it amused the artists no end to be able to produce these crazy things. But what percentage of the population gets a kick out of this? And how much does it correspond with the people that like the music?
Their last single was distibuted as twelve youtube videos that you needed to play simultaneously.
Original post on Dreamwidth - there are comments there.