March 18th, 2009

Illuminati

A question of value

I was chatting to Julie about music recently - and about the changes that things like Last.FM and Spotify make to how value is perceived.

If you have nothing, and £10 will get you an album of music to listen to, then that sounds like a pretty good deal.

If you have a free pseudo-random selection of music you have no control over interspersed with adverts (i.e. radio), and £10 will get you an album of music to listen to, then you might still decide that that's a good deal - depending on how much you like the stuff that you get for free.

If you have total control over the music you listen to, so long as you have broadband access, broken up by only the occasional advert, then how much would you pay to get rid of those ads? £1 a month? £10 a month? £20 a month? How much to have that music on the move? £1 a track? £0.20 a track?

I'd pay a couple of pounds a month to not have ads. £10 is probably too much. The differential between "all the music for free (with the occasional advert)" and "all the music for free (no ads)" isn't _that_ high to me.

Of course, this does nothing to help me have music on the move. But how much am I willing to pay for my own music, rather than radio?

It feels very much like the value proposition is changing.

For ad-free music, I would be willing to pay

£1/month
1(2.9%)
£2/month
3(8.6%)
£5/month
5(14.3%)
£10/month
1(2.9%)
£20/month
0(0.0%)
I am not willing to pay an ongoing fee for music. I'll either buy it or put up with ads (or both)
25(71.4%)
Illuminati

Makes the people. Come together. Over Me.

In the last 12 months I have listened to music via the medium of...

analogue radio
0(0.0%)
digital radio
0(0.0%)
internet radio
0(0.0%)
music files (MP3, Ogg, FLC, AAC, etc)
0(0.0%)
other music listening service (Pandora, Spotify, Last.FM, Napster, etc.)
0(0.0%)
CD
0(0.0%)
Vinyl
0(0.0%)
Tape
0(0.0%)
Live
0(0.0%)
Through some bastard kid playing it far too loud on the bus/train.
0(0.0%)
I don't listen to music
0(0.0%)
  • Current Mood
    amused
Illuminati

Delicious LiveJournal Links for 3-18-2009