Andrew Ducker (andrewducker) wrote,
Andrew Ducker

Misuse of Stats

I bumped into a post celebrating that the iPhone was now the most popular camera on Flickr, with a link to the flickr camera comparison page where there's this graph:
(where pink is the Apple 3G, Yellow/Green are Canons and Blue/Black are Nikons). It used this as a basis to state that point and click cameras are on the way out - everyone is using cameraphones nowadays.

Now, congrats to the iPhone for being the massive success it is. It's clearly beating, say, Nokia or HTC in the Flickr cameraphone stakes. But the assertion that this meant that everyone was using cameraphones just didn't sit well with me - it's just not my experience. So I thought I'd dig into this a bit further.

Firstly is it really reasonable to compare it with just one model of Nikon? Nikon, like most manufacturers, deliberately fragments its offerings in order to appeal to different markets and price points, and produces new models on a regular basis. This means that any individual camera is going to have a small chunk of their overall business.

Checking the figures for Apple and Nikon and getting totals, what we actually end up with is a vastly different picture. Apple is on 7909 daily users, while Canon is on 49817. Now, admittedly, only 17979 of those are Canon point and shoot cameras, the majority of them are DSLRs. So, are the iPhones taking over the point and click market?

Looking at all of the data for the top 6 brands for point and shoots (with Apple thrown in):
Canon: 17979
Sony: 10361
Apple: 7909
Nikon: 4692
FujiPix: 4151
Kodak: 4108
Olympus: 3503

Which gives Apple 15% of the point and shoot share on Flickr (assuming that other brands are effectively nowhere - which I have to do if I don't want to spend the rest of the day copying figures into Excel).

Which, don't get me wrong, is impressive. But I don't think that Canon are panicking just yet. Nikon, Kodak, on the other hand...

Oh, and also that other phone companies need to put the effort in to get apps made for their damn phones. Setting up a Nokia to post to Flickr looks to be nigh impossible, and likewise with the facebook app (which is oddly not available for my phone). Frankly, if companies can't get the hang of this stuff then they don't deserve customers. If there's one thing that Apple is fantastic at, it's the customer experience.

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