If the Conservative party had sounded like this before the election, and not been banging on about immigration then they'd have got more interest. Heck, I'd be tempted to vote for this person if he wasn't associated with some real bastards.
If we believe in economic freedoms then we should believe in wider social freedoms as well. You just have to stop bossing people around and that means taking a much more relaxed view of everything from drugs to the diversity of modern families. In the old days, people used to say they were dry in economics and wet in social policy. That cliché became so tiresome that you became desperate for someone who would say they were wet in economics and dry in social policy - perhaps believing in a prices and incomes policy enforced by corporal punishment.
Nowadays, people say they are economically and socially liberal. This strand of modernisation recognises that our culture is far more tolerant than many Conservatives appear to believe. Social liberals see that we just have to be much more comfortable with our own country as it is today.