Andrew Ducker (andrewducker) wrote,
Andrew Ducker
andrewducker

Charging for the news

A whole bunch of papers have recently been talking about ways they can make money from their websites.  I've not, generally, seen good ways for them to do so.  Going pay-only means that you lose the vast majority of your subscribers.

The Economist, however, seems to have found a compromise that might just work.  Everything over 90 days is pay only.  And so is the main contents page of the print edition.

Which means you can see a page from the most recent issue if someone links to it.  And you can see a few major stories via the front page.  But if you want to find your way to the rest of it - you'll need to pay for it.  Which is just annoying enough that, if you're the kind of person who _wants_ to read The Economist on a regular basis you'll pay for it.

It strikes me as a good balance - nicely done.
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