- If you want people to recognise that a substance is dangerous - give it a complicated, hard-to-pronounce name. That's the implication of a new study that suggests we use a simple rule-of-thumb when judging risk. If something is easy to process and digest - for example, by virtue of being easy to pronounce - we tend to assume that it's familiar and safe.
- The results of a study into how kids react when put in refrigerators.
- Specialisterne was started by a Danish man whose own son has autism.
Thorkil Sonne now employs more than 40 people with autism.
He is finalising plans to set up a branch in Glasgow in the coming months.
He hopes to hire 50 workers in the first three years of operating in Scotland.
- Bets a million dollars that nobody can do what his client is alleged to have done. Someone proves him wrong - and he's refusing to pay up. To the courts!
Delicious LiveJournal Links for 7-17-2009
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