Andrew Ducker (andrewducker) wrote,
Andrew Ducker
andrewducker

I need to know what you think about advertising and website funding

Internet adverts

GOOD
15(25.0%)
BAD
45(75.0%)

Blocking adverts

A perfectly reasonable response to a source of insecurity, moving images, and privacy invasion
62(96.9%)
An immoral method of stealing content
2(3.1%)

I block

Nothing
9(14.1%)
Some ads, on a specific basis
8(12.5%)
ads on most sites, but I whitelist a few sites I trust
13(20.3%)
ads everywhere, but I allow non-intrusive/plain text ads
15(23.4%)
all ads, everywhere
19(29.7%)

Ideally, I would pay for most online content

By making a separate micro-payment for each and every page I look at. I _like_ making regular decisions about tiny amounts of cash!
7(11.3%)
A monthly subscription payment that covers a huge array of newspapers/magazines. Because this works so well for cable TV!
16(25.8%)
Advertising. Nothing says 'High Quality Journalism' like obscuring it with floating animations of pay-to-win mobile games!
10(16.1%)
I won't. And you can't make me. Yarrrrrrr!
26(41.9%)
I have a cunning plan, which I will explain in the comments!
3(4.8%)


My ideal for this is probably something like Blendle which combines subscription and micropayments, and actually seems to work. It's expanding to Germany, and I hope it comes to the UK in the near future.

Oh, and I block ads generally, because they're incredibly distracting when I'm trying to read something. If a site asks me to unblock (which some do) then I'll try turning off the adblocker to see what happens. 95% of the time what happens is a bunch of animations, at which point they get blocked again.

I pay for Ars Technica, because that gets me complete stories in RSS (rather than just the first paragraph), and I like their content. But I don't read enough of most sites to feel I'd be getting my money's worth for subscribing to them. And I read far too many sites to make that feasible. If I'm going to read three stories per month from two hundred sites then I need a payment model that works for that.
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